Friday, August 25, 2006

Concrete Stats On Wap Push Failures

Congratulations to Tom Hume, possibly the nicest blogging aikido expert in the mobile industry, for publishing some concrete and revealing stats on wap push failures for a real product on- and off-portal.

Main take home for me is that 26% of users fail to make a wap push work, even when it is delivering content they paid for and they have correct wap settings. A breakdown by handset type could be very revealing here, how about it?